The Call I Just Took Posted or Updated on 20 May 2025

Receptionists are not ‘just admin’ — they are patient advocates, navigating complex systems to get people the care they need. They are the gateway to the clinical team, and without them, there is no access.

But constant abuse is pushing them to breaking point. Burnout is rising, and we are losing skilled staff who can no longer absorb the emotional toll. This campaign is a call for compassion — because protecting our reception teams protects access to care. You don't know what happened on the call they just took.

Watch the campaign video here